Methods of designing positive user experiences

Nowadays the focus of the brands is the positive emotions. Most of the brands keep this aspect in mind while designing a product. The main reason for designing the positive emotions is that it keeps the user to come back so it helps in maintaining positive links.

In this article, we have provided some ways by which you can design a positive user experience. We recommend you to get the services from web development London for creating a website that evokes positive emotions.

Emotions help in decision making

Positive emotions help in keeping the users happy. A user should get positive emotions like joy and success after using an app instead of the negative emotions. One of the important aspects of emotions is that it plays an important part in decision making.

So, the decision that whether the person is using the product again or whether subscribing to a plan all depends on the emotions. Hence, positive emotion can lead to more conversions. On the other hand, if a person feels negative emotions like frustration or anger after using a product then definitely it will affect the brand value.

Now let’s see that how you can design a happy user experience.

Ways of designing happy user experiences

Every method cannot work well for every brand. So, you need to figure that that which way will work best for your brand. Let’s have a look on few examples.

Imperfection

One of the most important parts of the design is imperfection. The main goal is to keep some imperfections in the objects in order to give them a human touch. This also helps in making the brand more personal and accessible.

Humor

If you are making your users smile or laugh then it means that you are going great. Humor releases the stress so creating some humor would be a source of positive happiness. Humor can be generated through exaggeration and by using different characters such as Trello uses the sleeping fox on its page that depicts cuteness. Moreover, you can also use an analogy for creating some humor.

Gamification

Most of the UX designers are now using the gamification method for creating positive emotions.

You can use challenges, quizzes, points, badges and cute illustrations that make the learning process more joyful and entertaining.

Gamification generates the positive emotions like accomplishment and success when the user makes it to the next level. Badges are rewarded to the users so that they can get more engaged with the products and services of the brand.

Illustrations

Illustrations are a part of many digital products. Illustrations are better to use as the users feel good to see themselves in a character.

So, whenever you are designing a user experience keep in mind that how the user will feel after using the product. These are the few ways that can help you in generating positive emotions. There are many other ways by which you can evoke the positive emotions such as happiness, surprise etc. Web Development Company in London can help you in designing a business website that triggers the positive emotions.

Tips of making a good website

Nowadays, there are many online website building tools available such as WIX. So, people start building their own websites by using these tools. But it is important to understand that it is not enough that you have built an attractive website. You also need to focus on the functioning of the tool and how it can work for your business.

You can get the services from Web development London for building a website that can help in boosting your business growth.

In this article, we have highlighted some important factors with the help of which your business can progress more online. Let’s have a look!

1) Content 

The most important part of your website is content. People usually visit the sites to get the solution to their problems. So, you can attract more visitors to your website by adding good information that can be found easily. You can make the visitors stay more at your site by adding the quality content. Moreover, good content will also help in improving the ranking of your site in SERP’s. The content must be relevant to the products and services provided by your business.

2) Design 

The task is not only to create a website with an attractive design but make sure that the design of the website also performs in a way that demonstrates the basic aim of the site. Design your website in such a way that people do the things on your site that you want them to do in order to reach the basic goral. Also, make the navigation easy for the visitors.

3) Functionality 

The functioning of the website should be very smooth. People do not have enough time to waste on the sites that do not provide the good user experience. So, try to reduce the load time of your website and make sure that there are no missing pages or broken links on the website.

4) Usability

Again, the same thing applies here. People will leave your website if you will not provide a good user experience. So, it is must to create a good user flow for keeping the visitors engaged in the content of the site. The best way to provide a good user experience is to create a good and responsive design.

5) Optimization 

A well-optimized website is likely to get more traffic and conversions. The graphics of the website should be optimized. The optimization of images will help in improving the loading speed of the site. Hence, the user will easily navigate through the pages of the website and will be able to spend more time on the site.

These tips can help you in creating a good website. Apart from these, there are many other important factors that should also be considered while developing a business website. PHP development company London can provide you with the services for building a good website that can help in the growth of your business online. If you have any questions, please let us know in the comment section below:

7 Essential Tips for securing your WordPress site

Usually, web designers choose WordPress for designing purposes. Even the people with a very basic technical knowledge can use this platform.

WordPress also has some disadvantages due to which the business owners usually neglect using this designing website. The most important thing is the security of WordPress. In order to protect WordPress from the malicious activities, in this article, we have provided different trips and tricks. Below we have listed some ways by which you can protect your WordPress site.

1) Backup

You should always plan a backup for your website to tackle any mishap. By creating a backup for your business website, you can save your files from getting lost.
How to create a backup for WordPress website?
On the admin panel of WordPress, you have the option of tools. Navigate through this section and click on the “Export” option for creating a backup for your website. WordPress developer London can help you in creating backups for your site.

2) Encryption of data

SSL (secure socket layer) certificate must be used for making sure that the admin panel is secure. By using this, the data between the browser and server is guarded.
This encryption facility can be purchased from different companies or from the hosting company.

3) Keep checking the version of your WordPress

Always remember that in order to get the high-quality work, you should use the updated version of your WordPress, PHP, and plugins. Nowadays, you do not need to keep a check on the coming versions as the WordPress and its plugins automatically ask for new updates. Different security measures are offered by these updates so you do not need to worry about the security.

4) Passwords must be chosen carefully

Passwords and usernames must always be chosen carefully for every kind of sites and devices. Simple passwords get hacked easily. In order to protect your passwords from hacking, generate complex passwords that cannot be hacked easily.

5) Turn on your two-factor authentication

Two-factor authentication system provides additional security. By using this system, you are capable of requesting a one-time password (OTP) through text message or phone call. This will help in securing your site.

6) Disable directory listing

You should disable the directory listing for securing your site. Do not allow your visitors to view the full directory listing. This can be done by putting in an index.html file while creating the directory listing.

7) You should track your file system

You also need to protect the files that are linked to your website. This can be done by protecting the database on which all files are stored. Different WordPress plugins such as the word fence can be used for protecting the files that are associated with your WordPress website.

So, these are the important tips and tricks that can help you in protecting your WordPress site. We recommend you to hire the web design agency London and use all these tips to get the security benefits along with the designing of your website. If you have any questions, please let us know in the comment section below:

What is GDPR and how it can affect your Organization?

Many stories have been emerged related to the data used on the internet. Data related to our activities on the internet such as searching on Google or checking pages on Facebook is continuously being collected and used in different ways. GDPR (General Data Protection Regulation) is the new European legislation that basically focuses on protection and privacy of data. The major goal of GDPR is data transparency as it prevents the companies from invading the privacy of users. If you are not residing in Europe then it does not mean that this rule will not apply to you as this legislation applies on all the companies that are providing their products and services to the people of European Union.

Many social media platforms have updated their policies according to these laws and have already sent notifications of new terms of services to their users. Hence, if you are running any kind of business then this new set of rules can affect your company. However, Digital Marketing UK can help you in providing relevant ads to your targeted audiences without affecting their personal space.

In simple words, this rule means that complete information should be given to the users by the organizations about the data that they are collecting and how the data will be used. The organizations should not use the personal data of the users without their consent. Moreover, this rule allows the users to do any alterations in their personal data or delete any information from the records of the organization. In case if any data breach happens, the organizations are required to inform the authorities within a period of 72 hours.

What comprises of the “Personal Data”?

Any information that is related to the identification of an individual is known as “Personal Data.” The personal information can be either sensitive or insensitive. For example, racial or ethnic origin, political opinions, religion or philosophical beliefs, e-mail addresses, location data etc.

The Severity of rules:

The authorities have not made it clear till now that how strictly the rules will be imposed but there will be a fine of up to €20 million or 4% of worldwide annual revenue for not following the rules set by European Union. There are many factors on which the strictness of fine is based. For example, how many users are affected by the violation of rules, whether the breach was intentional or unintentional?

However, till now the terminology of the legislation is not clear so the there will some relaxation in the start. But all the organizations should make combine efforts for improving this new set of rules. The organizations must inform their PHP developers, to build the websites by keeping in view the basic legislation of GDPR in order to comply with new algorithm changes. Moreover, users must be notified about new terms and conditions.

So, are you ready to comply with the new set of regulations? If you have any question related to the topic, please feel free to ask in the comment section below:

3 Frequently Asked Questions about Using Visual Content on WordPress Blog

Most of the people use WordPress for building their websites. The websites also have a blog portion that can also be created with the help of WordPress. The blog is one of the most fundamental parts of your website as it can help you in improving the SEO ranking of your website as well as reaching the targeted customers. If you want your blog posts to acquire these goals then you should focus on the quality of the content. The content that you include in your blog posts must be well written and targeted. Visual contents such as graphics, images, and infographics can play an important role in improving your blogs. WordPress developer London provides best services for generating blogs for websites.

In this article, we have answered some frequently asked questions related to using visual contents on your WordPress blogs.

Is a Visual Content required with Every Post?

Yes! You can embed images or graphs in every blog post. It can help you in explaining your point in a better way. Moreover, it also helps in breaking up the text so that the readers do not get bored. The number of images used in a blog depends on the topic of the blog. For example, if you are explaining any process in your blog post then it is a good idea to use more images. This can help your readers to get a better understanding of each step of the process.

How can I get images for my blog?

You can get images from a number of places. If you are good at taking pictures then it is the best idea to take pictures by yourself and then edit them. Nowadays, even the cameras of smartphones are of good quality so you can also use the picture without editing. The second common method is to find the pictures on the internet. Different websites are offering services through which you can get the images by paying the monthly fee or by purchasing different images that you can use on your blog. You can also get free of cost pictures if the owner allows you to use them by paying credits. But remember that do not use any picture without the consent of the owner. First, make it sure that you have a permission of using that image. If you will download the picture without owner’s approval then you can get sued.

Where can I find Infographics for my blog?

Infographics are not very common so there are few ways by which you can find them. The best option is to make the infographics yourself. You can make infographics by using online websites also. The second option is to hire the services of any good design agency. Web design agency London can also help you in designing the infographics for your website. There are also some websites that allow you to use their infographics as long as you cite the link to their website. So, you can utilize any of these options.

We hope that you have got the answers for most frequently asked questions related to visual contents on WordPress blogs. If you have any other question related to images, graphs etc of WordPress blogs, please feel free to ask in the comment section below:

Four Major Benefits of Using WordPress

Nowadays, several web designing platforms are available. But the truth is that all of these platforms are not up to the mark. There are few platforms that can create good websites for you. Some of the platforms do not have any advanced option so you can create a simple website with those basic features. So, it is difficult to bring creativity to your website by using such platforms. On the other hand, there are also some complicated platforms available that are not easy to use.

We have made the job easier for you. One of the best recommendations is to choose WordPress developer London to build your website. The four major benefits of using WordPress are provided below:

1. WordPress is Search Engine Friendly

One of the most important benefits of using WordPress is that it is search engine friendly. Everyone wants a better ranking of their websites in Search Engine Research Pages, so this point matters a lot. You may want to rank your website at the top of the list whenever a customer is looking for a business similar to yours. WordPress can help you in achieving this goal. The best thing is that WordPress makes it simple for you to adjust your labels and keywords according to the demands of Search Engines. WordPress does not support keyword stuffing as this is an old practice that is no longer favored by any Search Engine.

2. WordPress is simple to Use

It is very easy to use WordPress. With the help of this straightforward program you can create your websites and even format it according to your needs through very simple processes. The method of coding is very simple in WordPress. Moreover, you can also utilize several plug-ins that can help you to integrate different aspects like Facebook, Twitter etc into your website.

3. Easy blogging with WordPress

Apart from creating the web pages for your website, WordPress can also help you in creating blogs for your website. As we know that, content writing is an important part of SEO strategy. So, good and targeted blogs can help you a lot in getting better SEO ranking. WordPress offers a simple to use blogging feature. These blog posts can help you to keep your clients up to date with your current products and services. You can also use WordPress if the basic focus of your business is creating content through a blog or similar website.

4. WordPress can be customized

With the help of this amazing platform, you can create versatile website for your businesses. WordPress is a completely customizable platform which means that you can alter everything e.g., the background color, the layout of page etc. All of this can be done from scratch. If you are not very creative and could not design a good piece then you can hire the services of Web design agency London or moreover, you can also pick any theme from the library of WordPress. Once the design of website is completed, you can then write any updates or upload any blog posts in order to keep the site up to date.

So, these are some great benefits that you can get by using WordPress for creating your websites. Let us know in the comment section below that how the WordPress has helped you in your business.

WordPress VS. Blogger: Which is a Better Platform to Use

It’s not easy to start a blog. It’s a time-consuming process. You must also learn the ins and outs blogging platform that you are using apart from promoting your blog posts by using different SEO techniques. So, the first step is to choose an appropriate blogging platform.

WordPress and Blogger are two major platforms that are usually used for blogging purposes. Many advanced features are provided by these two platforms. In this article, we have compared the two blogging platforms. You can choose the appropriate one for yourself according to your needs.

1. Ownership

Tech giant Google provides the blogging service known as Blogger. This service is free to use and it can publish the blogs on the internet easily. But you do not have the ownership of this service and Google can shut down your access to this platform at any time.

WordPress hosting provider is used with WordPress in order to host your website. You can decide that for how much time you want to run this service. All of the data is owned by you.

2. Control

By using blogger, you can only perform some specific tasks and you have very limited tools to use.

On the other hand, WordPress is an open source software, so you add new features according to your requirements. You can enhance the default feature set such as you can add a store to your website and can create a portfolio, etc.

WordPress is a better choice, in the case of business websites.

3. Appearance

Blogger provides a limited set of templates that you can use. Built-in tools can be used for modifying the colors and layout of these templates but you cannot create a layout of your own.

WordPress offers thousands of free and premium themes with the help of which you can create professional websites. You will find a lot of high-quality themes which can be modified easily. You can give the projects to WordPress developer London that can customize the themes for you according to your choice.

4. Portability

If you want to move your website from Blogger to some other platform then it’s a complicated and risky task. You can also lose your SEO rankings, subscribers, and followers. But your data will be stored on Google servers for a long period of time.

WordPress allows you to move your site anywhere. You can shift your WordPress site to a new host and change domain name. You can also move your site to other content management systems.

Hence, WordPress offers more SEO advantages.

5. Security

Blogger is owned by Google so you have the advantage of Google’s robust secure platform. Google can manage resources of your server. You do not need to worry about the security of your blog or creating backups.

WordPress is also a secure platform but it’s an open source software that provides the self-hosted solution so you are responsible for the security and backups of your content. This can be done by using different WordPress plugins.

So, these are some pros and cons of WordPress and Blogger. This comparison will help you in deciding the right platform. Web development London offers a WordPress platform so you can create your blogs with the help of this powerful tool. If you have any questions, please let us know in the comment section below:

Create a Blog for Your E-commerce Store

If you want to generate traffic to your website then blogging is the best method. Most of the businesses do not understand this that why blogging is important for the ranking of their websites.

Do not spend all of your time in converting your customers. Also, give attention to the ways by which the customers can get to know about your business. Blogging is one of the best ways for increasing the traffic on your website; hence, increasing the sale. Never think that blogging is a needless luxury.

If you will create more blog posts for your website then the ranking of web pages will be improved in SERPs and the visitors will be converted to customers. SEO Company London offers great SEO services for generating traffic to your websites.

In this article, we have explained that why your e-commerce store needs a blog.

Craft an SEO Policy

One of the most important parts of SEO strategy is content marketing that usually means blogging. In order to generate more traffic to a website based on search engine queries, you need to rank your website. But to improve the ranking, it is required to produce relevant blogs.

The following tips must be kept in mind if you want to run your e-commerce blog.

• Try to generate quality content with over 1,000 words
• Use both short and long-tail keywords in your blogs
• Try to publish good content pieces on your website regularly and as frequently as possible
• To boost the ranking of your website practice an on-page internal link building strategy

Always remember that a long and focused content will work better than short and low-quality content. A good content will attract the readers and will improve the position of your website

in the eyes of search engines like Google.

Provide a Good and Useful Content

The first and foremost aim of blogging is to improve the ranking of a website. But while generating content, always keep in mind that readers are real humans who want answers to their question, insights, and links. Along with the e-commerce store, you can create a portion for adding blogs that can be helpful for the readers.

Moreover, you should also disclose the name of bloggers so that people do not feel like the content is an advertorial or corporate promotional strategy. This will help the readers to understand that they are not reading any sponsored content. So, they will pay more attention to the blog. You can also hire web design agency London for designing the layout of your blogs.

You Can also Become a Thought Leader

Blogging also helps you to become a thought leader in your firm. Blogs will also improve the relationship with your customers and will let them know that you have a sound knowledge of your products.

Therefore, you must generate a blog for your Ecommerce store. A good content strategy must be built for better SEO ranking. If you have any question, please let us know in the comment section below:

Benefits of PHP Web Development

The internet technology is changing at a very rapid pace. So with this fast growing technology, the business possessors want to make their websites, online business portals, forums, blogs etc, unique and professional.

Every business is trying to make attention-grabbing websites by incorporating quality content and graphics in order to increase the number of visitors. Latest smart phone devices can also be used to access the websites. There are several reliable and cost-effective solutions that can be used for the development of websites such as PHP frameworks. PHP web development offers many advantages that are mentioned below:

1) Open Source and Free of Cost

PHP is open source which means that anyone can use it. As it is open source, so the PHP web developers are continuously updating the central functionalities of PHP. Users are able to use PHP without paying any cost under PHP General Public License. Moreover, many of the associative software programs for PHP such as MySQL, Text Editors and Apache Server are also free to use. Hence, PHP is a cost efficient solution for owners of websites.

2) Flexible and Easy Coding Methods

PHP is very user friendly. It offers more flexibility as compared to C, C++ and ASP. It provides a great help in generating more traffic to the website. The syntax of PHP is easy to understand. The code is incorporated in HTML source code and PHP is based on C/C++. So, the coding method is quite easy in PHP.

3)  Good Compatibility and Independent of Platform Used

PHP is very compatible with different operating systems and web servers. The script of PHP is able to run on different operating systems such as Linux, Windows, Solaris, OpenBSD, Mac OSX etc. PHP also gives good support to web servers like Apache, IIS, iPlanet. Moreover, it also provides support for databases such as MySQL, dBase, IBM DB2, InterBase, FrontBase, ODBC, PostgreSQL, SQLite, etc.

4) Dominant & Multipurpose

Several web portals use PHP programming. Almost every kind of web application can be developed in PHP such as informative forums,  platforms for chatting, huge organizational websites, CRM solutions, e-commerce websites, , business driven Apps etc.

Few of the examples of social media websites that are made through PHP are Facebook, Twitter and Wikipedia. Moreover, PHP can also handle the websites having a lot of traffic.

5) Great Security

PHP consists of multiple security layers so it offers great protection against harmful activities.

6) Large Community of Developers

There are many PHP support developers that provide help by publishing up to date tutorials and documents. These support developers also provide help on community forums. The code written by you can be used by other users also.

7) PHP has Proven Its Mark

People are using PHP programming since 1995. Most of the business owners prefer PHP programming for the development of their websites. PHP has developed and maintained many popular websites such as Facebook and Twitter.

Hence, if you are looking for a versatile option for the development of your website, then PHP Web Development is the best choice. It’s simple and cost efficient solution. You can ask any question related to this article in the comment section below:

SEO: A Beginner’s Guide for Small Businesses

Today, having a strong online presence that is optimized for search engines becomes a necessity for all businesses operating worldwide. Millions of consumers use smart gadgets to search for the products and services they need, and with tons of businesses competing online, they get to scroll through a wide variety of options.

As a small business, you might have heard about SEO services UK, or have been told that your website needs to be optimized for search. But what EXACTLY is SEO? And how do you get your site optimized for search?

Not to fret, that’s EXACTLY what we asked Web Design Company UK.

So, what did the Web Design Company UK tell us about SEO?

Experts say SEO is a set of tools and processes that help improve the way your website pages rank/perform on major search engines. And SEO services UK help businesses make the magic happen.

As people use search engines to find information online, so positioning your website to appear on a higher rank on the results page is obviously helpful for generating more business. Optimizing your business for search has many benefits:

• •      It helps ensure more customers can find your business,
• •      It’s a great way to attract more traffic to your website,
• •      You get connected with people who are most likely to purchase your products or services.

To put it in other words, Web Design Company UK refers to SEO as one of the most effective ways of winning a higher count of better-targeted prospects to your company’s website.

You need to know your target customer

This is important. Before you hire SEO services UK or design your own SEO campaign, you must figure out who your target audience is, and what needs and behavior your product/service can address.

Next, you need to evaluate your website and determine whether you are delivering the right content that meets your customers’ expectations. Now that you are set to define the keyword strategies, you need to list your main competitors.

Identify profitable keywords and make them work

There are three types of people visiting your company’s website; Browsers, shoppers and buyers. Each is at a different level in the purchase funnel and use different keywords to signify intent. For instance, let’s take a case of a customer willing to purchase a TV.

Web Design Company UK explains that a browser may search using the keyword “TV” while a shopper who is further along the purchase pipeline, might enter the keyword “Samsung 50-inch TV” or “TCL TV

reviews.” A buyer, all set to make the purchase, would search “Lowest TCL LED TV price” or “buy Samsung TV online.”

If you are playing with a limited Google AdWords Budget or hiring SEO services UK, you might want to use the keywords that are associated with the serious intent of the customer to make a purchase.

Bonus tip: Your competitor’s SEO campaigns are a rich source of information for you right now. You can use online keyword generation tools such as SpyFu to discover keywords your competitors are using that are helping them generate business and can work for you too.

Make sure to optimize for conversions

If you track hundred people visiting your website on a daily average but none converting to a lead, improving traffic will not help generate results. The best way to make things work for your business is to hire professional SEO services UK as that will help you base your efforts on some robust conversion rate optimization strategies.