SEO: A Beginner’s Guide for Small Businesses

Today, having a strong online presence that is optimized for search engines becomes a necessity for all businesses operating worldwide. Millions of consumers use smart gadgets to search for the products and services they need, and with tons of businesses competing online, they get to scroll through a wide variety of options.

SEO: A Beginner’s Guide for Small Businesses

As a small business, you might have heard about SEO services UK, or have been told that your website needs to be optimized for search. But what EXACTLY is SEO? And how do you get your site optimized for search?

Not to fret, that’s EXACTLY what we asked Web Design Company UK.

So, what did the Web Design Company UK tell us about SEO?

Experts say SEO is a set of tools and processes that help improve the way your website pages rank/perform on major search engines. And SEO services UK help businesses make the magic happen.

As people use search engines to find information online, so positioning your website to appear on a higher rank on the results page is obviously helpful for generating more business. Optimizing your business for search has many benefits:

  • •      It helps ensure more customers can find your business,
  • •      It’s a great way to attract more traffic to your website,
  • •      You get connected with people who are most likely to purchase your products or services.

To put it in other words, Web Design Company UK refers to SEO as one of the most effective ways of winning a higher count of better-targeted prospects to your company’s website.

SEO: A Beginner’s Guide for Small Businesses

You need to know your target customer

This is important. Before you hire SEO services UK or design your own SEO campaign, you must figure out who your target audience is, and what needs and behavior your product/service can address.

Next, you need to evaluate your website and determine whether you are delivering the right content that meets your customers’ expectations. Now that you are set to define the keyword strategies, you need to list your main competitors.

Identify profitable keywords and make them work

There are three types of people visiting your company’s website; Browsers, shoppers and buyers. Each is at a different level in the purchase funnel and use different keywords to signify intent. For instance, let’s take a case of a customer willing to purchase a TV.

Web Design Company UK explains that a browser may search using the keyword “TV” while a shopper who is further along the purchase pipeline, might enter the keyword “Samsung 50-inch TV” or “TCL TV

reviews.” A buyer, all set to make the purchase, would search “Lowest TCL LED TV price” or “buy Samsung TV online.”

If you are playing with a limited Google AdWords Budget or hiring SEO services UK, you might want to use the keywords that are associated with the serious intent of the customer to make a purchase.

Bonus tip: Your competitor’s SEO campaigns are a rich source of information for you right now. You can use online keyword generation tools such as SpyFu to discover keywords your competitors are using that are helping them generate business and can work for you too.

Make sure to optimize for conversions

If you track hundred people visiting your website on a daily average but none converting to a lead, improving traffic will not help generate results. The best way to make things work for your business is to hire professional SEO services UK as that will help you base your efforts on some robust conversion rate optimization strategies.


4 Advantages That Make Offshore PHP Development Profitable


When going for the offshore developers, you can choose qualified professionals after going through their portfolios. Professional companies create extensive catalogues of their projects and achievements to display samples of their best work.  Offshore development companies can grant you the luxury of forming a team of professional top notch developers, who can provide results that you desire. Read in more detail here.

5 Reasons to consult PHP programmers for developing your Business websites

5 reasons to consult developers for developing your Business applications

Small companies mostly  develop their own websites. There are various tools available to develop the website templates and designs. But using these tools only allow the companies to create poor designs. Every company and business require a professional look in their websites to meet business needs. The website requires behind the scene coding, which can only be done by skilled and professional developers.

Following are the reasons for every business/company to hire developers to develop their websites:



The free templates available online only provides certain features in their designs, which cannot be customized. Different website building tools are available on the internet,  to create the websites, but there are many companies that are using these tools to create their websites. These tools can provide a free web design, but the designs will look exactly the same as other websites. Every company requires a unique look and advanced features in their design to grow their business.



The business of a company grows as the number of users of the website increases. The developers spent hours to create a highly professional website to handle heavy traffic with fast performance. The poorly designed websites will not be able to handle heavy traffic and will start to crash. The users always have an alternative option for other websites, if the website will takes too long to load and it will crash after an increase in traffic then how can a company expect to do their business?

Search Engine Optimization

Search Engine Optimization

Even if the company succeeds in building a good quality website, they cannot earn any income if their website is not visible in the searching engines. Many companies have collapsed their business with highly professional looking websites because of not optimizing their websites for searching engines. The website needs to be search engine friendly, to achieve a high rank in the searching results.

Hacking free website

Hacking free website

Security is a very critical issue in the whole IT industry. The business companies can not add security measures in their websites with the website building tools. For this purpose they need professional developers to add security layers in the applications, to protect the sensitive data from the hacking attacks. Otherwise, they will be distributing virus to the customers.

Responsive designing

Responsive designing

Every website needs a responsive design to grow their business. Users usually use mobiles to browse the website, if the websites do not have responsive designs, then the website will not load all the design elements in UI, resulting in the decrease in sales.

The application also requires the cross browser compatibility, to be able to launch in multiple browsers, which is not something the business companies can implement in their websites with free web building tools.

The companies should hire the highly intelligent and advanced developers to create unique website designs with advanced security measures and high functionality features. When hiring the developers, the companies can decide between different languages i.e.; JAVA, PYTHON, .NET or PHP.  But hiring the PHP developers will allow them to produce dynamic/responsive designs and highly customized functionality  for the application with high sense of professionalism.



The companies can build their own websites, which only offers low quality designs and functionalities, but these companies do not take the most important factor in the consideration that if their website would have a poor design then the customers would not use their websites. The website design is the first thing the customers look at, if the website would have low quality design, then it would give a poor first impression. How can the customer expect a high quality product from the poorly designed websites? It is better to hire a development company,  it might seem costly at first, but at least it will pay off after a  long run.


5 Tips for Hiring PHP developers for Web Application Development


PHP is considered as one of the most powerful languages. With the world wide popularity of PHP, a large number of companies have started to offer projects in PHP language. This is making it more and more difficult for the clients to choose the best company for their applications.The client might want an additional upgrade or a newly developed web application, there are certain factors that need to be considered when hiring a PHP developer for the project:

Prefer team based development over solo development:

Hiring solo developers to complete the web application can put your project at risk for not having the required resources to complete the application. Development in team will speedup the whole process of app development. The higher the number of brains, the better, enhanced and more creative ideas for project, thus  resulting in an improved version of application.

Meeting the deadline:

When hiring PHP programmers, make sure to choose a company that meets the project deadline along with a high quality application. Delivering the project on time will save the  client’s time, which they can invest in their business.

Research the development company:

Every client should perform a thorough research when deciding for a company, which has reputation and  financial stability. So, that those companies could offer quality products, that are achieved in-time, within the allocated budget and with high quality.

Choose talented developers:

When deciding for a company chose the companies that have talented and experienced PHP developers. Every web application requires a clean, innovative and an interactive design that can only be achieved by the expert PHP developers. Only achieving low quality product with low talented developers will not help the client’s business survive in the market for too long.


Communication is the most crucial aspect when hiring PHP developers. Miscommunication between the developers and the client can lead to an unrequired element in the website. And worst case scenario, a totally different type of application than the one asked by the client. Therefore, when hiring PHP  developers, choose the ones that are easier to communicate.

The most important tip for hiring a PHP development team is to select the right company for achieving the client’s objectives. Client should take time  to hire the professional and experienced developers, to deploy an application that increase the business and value in the  market.


5 Ways Product Documentation Gives Your Business the Competitive Edge

Banner1-1170x530Documentation refers to the literature accompanying a certain product which describes its design, technical features, development and other specifications. With the ability to indicate how a product will evolve with time, documentation is reliable and serves as an extremely effective tool that creates a link between the business and its potential investors and clients.



6 Tips to Redefine Your Brand

Just recently, you’ve come to realize that your brand and look, for that matter, needs a total makeover. Well, the fact that you’ve realized this need, implies that you are on the right path. Change is certainly fearsome and as the famous adage goes change is the only constant in this world which is inevitable and unavoidable. Repositioning can scare anyone but it is a fact that the inability and resistance to evolve results in stagnance. In this article, we are going to have a look at some very effective tips that can help you reinvent your brand into a fresher, more consolidated visual brand identity.



5 Tips to Choose a PHP Framework for Your Business Website

Framework, in web development, is similar to a library which simplifies web coding tasks by providing components; rendering implementation and maintenance of web elements simpler, efficient and robust. A PHP framework helps the developers focus on the more important details that make your website stand out from the crowd rather than spending time sulking over the basic levels of website functionality.