WordPress VS. Blogger: Which is a Better Platform to Use


It’s not easy to start a blog. It’s a time-consuming process. You must also learn the ins and outs blogging platform that you are using apart from promoting your blog posts by using different SEO techniques. So, the first step is to choose an appropriate blogging platform.

WordPress and Blogger are two major platforms that are usually used for blogging purposes. Many advanced features are provided by these two platforms. In this article, we have compared the two blogging platforms. You can choose the appropriate one for yourself according to your needs.

  1. Ownership


Tech giant Google provides the blogging service known as Blogger. This service is free to use and it can publish the blogs on the internet easily. But you do not have the ownership of this service and Google can shut down your access to this platform at any time.

WordPress hosting provider is used with WordPress in order to host your website. You can decide that for how much time you want to run this service. All of the data is owned by you.

  1. Control


By using blogger, you can only perform some specific tasks and you have very limited tools to use.

On the other hand, WordPress is an open source software, so you add new features according to your requirements. You can enhance the default feature set such as you can add a store to your website and can create a portfolio, etc.

WordPress is a better choice, in the case of business websites.

  1. Appearance


Blogger provides a limited set of templates that you can use. Built-in tools can be used for modifying the colors and layout of these templates but you cannot create a layout of your own.

WordPress offers thousands of free and premium themes with the help of which you can create professional websites. You will find a lot of high-quality themes which can be modified easily. You can give the projects to WordPress developer London that can customize the themes for you according to your choice.

  1. Portability


If you want to move your website from Blogger to some other platform then it’s a complicated and risky task. You can also lose your SEO rankings, subscribers, and followers. But your data will be stored on Google servers for a long period of time.

WordPress allows you to move your site anywhere. You can shift your WordPress site to a new host and change domain name. You can also move your site to other content management systems.

Hence, WordPress offers more SEO advantages.

  1. Security

Hacking free website

Blogger is owned by Google so you have the advantage of Google’s robust secure platform. Google can manage resources of your server. You do not need to worry about the security of your blog or creating backups.

WordPress is also a secure platform but it’s an open source software that provides the self-hosted solution so you are responsible for the security and backups of your content. This can be done by using different WordPress plugins.

So, these are some pros and cons of WordPress and Blogger. This comparison will help you in deciding the right platform. Web development London offers a WordPress platform so you can create your blogs with the help of this powerful tool. If you have any questions, please let us know in the comment section below:


Create a Blog for Your E-commerce Store


If you want to generate traffic to your website then blogging is the best method. Most of the businesses do not understand this that why blogging is important for the ranking of their websites.

Do not spend all of your time in converting your customers. Also, give attention to the ways by which the customers can get to know about your business. Blogging is one of the best ways for increasing the traffic on your website; hence, increasing the sale. Never think that blogging is a needless luxury.

If you will create more blog posts for your website then the ranking of web pages will be improved in SERPs and the visitors will be converted to customers. SEO Company London offers great SEO services for generating traffic to your websites.

In this article, we have explained that why your e-commerce store needs a blog.

Craft an SEO Policy


One of the most important parts of SEO strategy is content marketing that usually means blogging. In order to generate more traffic to a website based on search engine queries, you need to rank your website. But to improve the ranking, it is required to produce relevant blogs.

The following tips must be kept in mind if you want to run your e-commerce blog.

  • Try to generate quality content with over 1,000 words
  • Use both short and long-tail keywords in your blogs
  • Try to publish good content pieces on your website regularly and as frequently as possible
  • To boost the ranking of your website practice an on-page internal link building strategy

Always remember that a long and focused content will work better than short and low-quality content. A good content will attract the readers and will improve the position of your website

in the eyes of search engines like Google.

Provide a Good and Useful Content


The first and foremost aim of blogging is to improve the ranking of a website. But while generating content, always keep in mind that readers are real humans who want answers to their question, insights, and links. Along with the e-commerce store, you can create a portion for adding blogs that can be helpful for the readers.

Moreover, you should also disclose the name of bloggers so that people do not feel like the content is an advertorial or corporate promotional strategy. This will help the readers to understand that they are not reading any sponsored content. So, they will pay more attention to the blog. You can also hire web design agency London for designing the layout of your blogs.

You Can also Become a Thought Leader


Blogging also helps you to become a thought leader in your firm. Blogs will also improve the relationship with your customers and will let them know that you have a sound knowledge of your products.

Therefore, you must generate a blog for your Ecommerce store. A good content strategy must be built for better SEO ranking. If you have any question, please let us know in the comment section below:

Benefits of PHP Web Development


The internet technology is changing at a very rapid pace. So with this fast growing technology, the business possessors want to make their websites, online business portals, forums, blogs etc, unique and professional.

Every business is trying to make attention-grabbing websites by incorporating quality content and graphics in order to increase the number of visitors. Latest smart phone devices can also be used to access the websites. There are several reliable and cost-effective solutions that can be used for the development of websites such as PHP frameworks. PHP web development offers many advantages that are mentioned below:

1) Open Source and Free of Cost


PHP is open source which means that anyone can use it. As it is open source, so the PHP web developers are continuously updating the central functionalities of PHP. Users are able to use PHP without paying any cost under PHP General Public License. Moreover, many of the associative software programs for PHP such as MySQL, Text Editors and Apache Server are also free to use. Hence, PHP is a cost efficient solution for owners of websites.

2) Flexible and Easy Coding Methods


PHP is very user friendly. It offers more flexibility as compared to C, C++ and ASP. It provides a great help in generating more traffic to the website. The syntax of PHP is easy to understand. The code is incorporated in HTML source code and PHP is based on C/C++. So, the coding method is quite easy in PHP.

3)  Good Compatibility and Independent of Platform Used


PHP is very compatible with different operating systems and web servers. The script of PHP is able to run on different operating systems such as Linux, Windows, Solaris, OpenBSD, Mac OSX etc. PHP also gives good support to web servers like Apache, IIS, iPlanet. Moreover, it also provides support for databases such as MySQL, dBase, IBM DB2, InterBase, FrontBase, ODBC, PostgreSQL, SQLite, etc.

4) Dominant & Multipurpose


Several web portals use PHP programming. Almost every kind of web application can be developed in PHP such as informative forums,  platforms for chatting, huge organizational websites, CRM solutions, e-commerce websites, , business driven Apps etc.

Few of the examples of social media websites that are made through PHP are Facebook, Twitter and Wikipedia. Moreover, PHP can also handle the websites having a lot of traffic.

5) Great Security

Hacking free website

PHP consists of multiple security layers so it offers great protection against harmful activities.

6) Large Community of Developers


There are many PHP support developers that provide help by publishing up to date tutorials and documents. These support developers also provide help on community forums. The code written by you can be used by other users also.

7) PHP has Proven Its Mark


People are using PHP programming since 1995. Most of the business owners prefer PHP programming for the development of their websites. PHP has developed and maintained many popular websites such as Facebook and Twitter.

Hence, if you are looking for a versatile option for the development of your website, then PHP Web Development is the best choice. It’s simple and cost efficient solution. You can ask any question related to this article in the comment section below:

5 Tips to Choose a PHP Framework for Your Business Website

Framework, in web development, is similar to a library which simplifies web coding tasks by providing components; rendering implementation and maintenance of web elements simpler, efficient and robust. A PHP framework helps the developers focus on the more important details that make your website stand out from the crowd rather than spending time sulking over the basic levels of website functionality.


5 Symptoms that Indicate It’s Time for Your Website’s Overhaul

Businesses all over the world have been banking on boosting their online presence in the past decade or so but there is a vast majority of them who are unable to sustain it to deliver them the expected results. Consequently, they lose on the traffic visiting their website and hence their conversion rates take a serious blow. The number of leads transforming into sales receives a negative impact which eventually shows in the decline in profits. Moreover, they are not able to create lasting impression on the minds of their prospective clientele. Let’s take a look at some of the symptoms that should give the business owners a fair and timely idea that their website needs a quick overhaul and the need to hire web designers and PHP developers to redo your website.