Today, having a strong online presence that is optimized for search engines becomes a necessity for all businesses operating worldwide. Millions of consumers use smart gadgets to search for the products and services they need, and with tons of businesses competing online, they get to scroll through a wide variety of options.
As a small business, you might have heard about SEO services UK, or have been told that your website needs to be optimized for search. But what EXACTLY is SEO? And how do you get your site optimized for search?
Not to fret, that’s EXACTLY what we asked Web Design Company UK.
So, what did the Web Design Company UK tell us about SEO?
Experts say SEO is a set of tools and processes that help improve the way your website pages rank/perform on major search engines. And SEO services UK help businesses make the magic happen.
As people use search engines to find information online, so positioning your website to appear on a higher rank on the results page is obviously helpful for generating more business. Optimizing your business for search has many benefits:
- It helps ensure more customers can find your business,
- It’s a great way to attract more traffic to your website,
- You get connected with people who are most likely to purchase your products or services.
To put it in other words, Web Design Company UK refers to SEO as one of the most effective ways of winning a higher count of better-targeted prospects to your company’s website.
You need to know your target customer
This is important. Before you hire SEO services UK or design your own SEO campaign, you must figure out who your target audience is, and what needs and behavior your product/service can address.
Next, you need to evaluate your website and determine whether you are delivering the right content that meets your customers’ expectations. Now that you are set to define the keyword strategies, you need to list your main competitors.
Identify profitable keywords and make them work
There are three types of people visiting your company’s website; Browsers, shoppers and buyers. Each is at a different level in the purchase funnel and use different keywords to signify intent. For instance, let’s take a case of a customer willing to purchase a TV.
Web Design Company UK explains that a browser may search using the keyword “TV” while a shopper who is further along the purchase pipeline, might enter the keyword “Samsung 50-inch TV” or “TCL TV
reviews.” A buyer, all set to make the purchase, would search “Lowest TCL LED TV price” or “buy Samsung TV online.”
If you are playing with a limited Google AdWords Budget or hiring SEO services UK, you might want to use the keywords that are associated with the serious intent of the customer to make a purchase.
Bonus tip: Your competitor’s SEO campaigns are a rich source of information for you right now. You can use online keyword generation tools such as SpyFu to discover keywords your competitors are using that are helping them generate business and can work for you too.
Make sure to optimize for conversions
If you track hundred people visiting your website on a daily average but none converting to a lead, improving traffic will not help generate results. The best way to make things work for your business is to hire professional SEO services UK as that will help you base your efforts on some robust conversion rate optimization strategies.