Small companies mostly develop their own websites. There are various tools available to develop the website templates and designs. But using these tools only allow the companies to create poor designs. Every company and business require a professional look in their websites to meet business needs. The website requires behind the scene coding, which can only be done by skilled and professional developers.
Following are the reasons for every business/company to hire developers to develop their websites:
The free templates available online only provides certain features in their designs, which cannot be customized. Different website building tools are available on the internet, to create the websites, but there are many companies that are using these tools to create their websites. These tools can provide a free web design, but the designs will look exactly the same as other websites. Every company requires a unique look and advanced features in their design to grow their business.
The business of a company grows as the number of users of the website increases. The developers spent hours to create a highly professional website to handle heavy traffic with fast performance. The poorly designed websites will not be able to handle heavy traffic and will start to crash. The users always have an alternative option for other websites, if the website will takes too long to load and it will crash after an increase in traffic then how can a company expect to do their business?
Search Engine Optimization
Even if the company succeeds in building a good quality website, they cannot earn any income if their website is not visible in the searching engines. Many companies have collapsed their business with highly professional looking websites because of not optimizing their websites for searching engines. The website needs to be search engine friendly, to achieve a high rank in the searching results.
Hacking free website
Security is a very critical issue in the whole IT industry. The business companies can not add security measures in their websites with the website building tools. For this purpose they need professional developers to add security layers in the applications, to protect the sensitive data from the hacking attacks. Otherwise, they will be distributing virus to the customers.
Every website needs a responsive design to grow their business. Users usually use mobiles to browse the website, if the websites do not have responsive designs, then the website will not load all the design elements in UI, resulting in the decrease in sales.
The application also requires the cross browser compatibility, to be able to launch in multiple browsers, which is not something the business companies can implement in their websites with free web building tools.
The companies should hire the highly intelligent and advanced developers to create unique website designs with advanced security measures and high functionality features. When hiring the developers, the companies can decide between different languages i.e.; JAVA, PYTHON, .NET or PHP. But hiring the PHP developers will allow them to produce dynamic/responsive designs and highly customized functionality for the application with high sense of professionalism.
The companies can build their own websites, which only offers low quality designs and functionalities, but these companies do not take the most important factor in the consideration that if their website would have a poor design then the customers would not use their websites. The website design is the first thing the customers look at, if the website would have low quality design, then it would give a poor first impression. How can the customer expect a high quality product from the poorly designed websites? It is better to hire a development company, it might seem costly at first, but at least it will pay off after a long run.